Lois Pawson is a multidisciplinary artist and creative marketing professional working across illustration, sequential narrative, mixed‑media image‑making, and stop‑motion animation. Her work is driven by curiosity, visual storytelling, and a desire to communicate ideas with clarity, character, and a sense of quiet wit.
She works with both analogue and digital processes, combining hand‑drawn illustration, intaglio print, photography, and animation. Lois is interested in how images unfold over time, how stories are constructed, and how design choices influence the way people engage with a piece of work. Her MA in Sequential Design/Illustration (Distinction, University of Brighton) strengthened her approach to narrative structure, pacing, and visual communication.
Alongside her art practice, Lois has a long career in creative marketing, brand development, and content strategy - underpinned by an MBA (University of Sussex). This experience informs her ability to shape stories, develop concepts, and create work that connects with audiences. She has collaborated with organisations across the arts, and commercial sectors including healthcare, legal, and finance sectors, and has led projects ranging from rebrands to campaigns to visual content development.
Lois also curates exhibitions, is trained as a curator, and supports other professional artists through events and creative opportunities. Whether illustrating, animating, or developing ideas for clients and collaborators, she aims to produce work that feels thoughtful, engaging, and visually distinctive.
EDUCATION INCLUDES
MA Sequential Design & Illustration (Distinction) - University of Brighton
MBA Business Administration - University of Sussex
Postgraduate Diploma in Business Mentoring - Oxford Brookes University
Certificate in Narrative Illustration - University of Brighton
MBA Business Administration - University of Sussex
Postgraduate Diploma in Business Mentoring - Oxford Brookes University
Certificate in Narrative Illustration - University of Brighton
MEMBERSHIPS
Arts Marketing Association
Association of Illustrators
Society of Children’s Book Writers and Illustrators
Illustration Educators
Association of MBAs
Adur Art Collective
Association of Illustrators
Society of Children’s Book Writers and Illustrators
Illustration Educators
Association of MBAs
Adur Art Collective
CORE CAPABILITIES
Creative Direction & Brand Leadership
Setting visual direction, shaping identity systems, defining tone and narrative, and ensuring every touchpoint aligns with the brand’s intent.
Setting visual direction, shaping identity systems, defining tone and narrative, and ensuring every touchpoint aligns with the brand’s intent.
Design Craft & Visual Storytelling
Advanced Adobe Creative Cloud, illustration, editorial and print design, motion graphics, stop‑motion, photography, and hands‑on creative production.
Advanced Adobe Creative Cloud, illustration, editorial and print design, motion graphics, stop‑motion, photography, and hands‑on creative production.
Studio & Team Leadership
Building workflows that support creativity, mentoring designers, managing agencies and freelancers, and ensuring projects move with clarity and momentum.
Building workflows that support creativity, mentoring designers, managing agencies and freelancers, and ensuring projects move with clarity and momentum.
Digital & Content Experience
Web design fundamentals, CMS management, social creative, campaign concepts, and multi‑format storytelling that blends image, word, and motion.
Web design fundamentals, CMS management, social creative, campaign concepts, and multi‑format storytelling that blends image, word, and motion.
LOIS' WORK
Lois collaborates with organisations, studios, and individuals who value thoughtful design, strong visual identity, and narrative‑led creativity. She works well with teams who appreciate clarity, craft, and a productive, structured creative process.
She works from her Sussex studio in a Georgian ropemaker's cottage or at client sites in the South East and London and takes on fixed term contracts, hybrid, remote, and project‑based roles across brand identity, creative direction, illustration, motion, and curated arts practice. Whether shaping a brand system, crafting a visual story, or curating an exhibition, she brings a blend of conceptual thinking and hands‑on craft to every project.
Lois works with clients across the arts, wellness, legal, finance, and creative sectors - from national organisations to independent studios and community‑driven arts groups. She also collaborate with authors, curators, and fellow artists on illustration, storytelling, and exhibition projects.
WHAT LOIS BRINGS
A clear creative vision grounded in narrative and visual coherence
Hands‑on design craft across digital, print, illustration, and motion
Experience leading brand transformations and design teams
A calm, structured approach to creative problem‑solving
A hybrid practice that brings both imagination and commercial edge into strategic design work
