Lois specialises in design that communicates clearly, confidently, and with a sense of visual personality. Her work spans digital and print design, content creation, presentation design, and visual systems that support campaigns, brands, and storytelling projects.
She works across Adobe Creative Cloud, Procreate, and a wide range of digital tools, combining strong technical, digital design and marketing skills with a thoughtful, narrative‑led approach. Lois is particularly interested in how design guides attention, shapes understanding, and supports the emotional tone of a message. Her work is grounded in clarity and purpose, with an emphasis on accessible, audience‑centred communication.
With experience across multiple sectors, she adapts her design approach to suit each context - from healthcare information to arts‑based storytelling to corporate communications. She is comfortable working independently or as part of a creative or marketing team, contributing ideas, refining concepts, and delivering polished, consistent visual assets.
Lois’s design practice is informed by her background in marketing and commercial graphic design and her MA in Sequential Design/Illustration, giving her a strong understanding of narrative flow, hierarchy, and visual rhythm. She aims to create work that is not only aesthetically considered but genuinely useful - design that helps people understand, connect, and engage.
