Lois is a skilled creative marketing professional with extensive experience in brand development, strategic communications, and content creation across various sectors, including heading marketing functions and projects in the arts, social enterprises, commercial businesses and law firms. With a background in both traditional and digital marketing, she excels in crafting compelling narratives, managing campaigns, and engaging diverse audiences. Her expertise spans social media, website content, and graphic design, allowing her to deliver innovative marketing solutions that drive growth and enhance brand visibility. Her creative approach is complemented by strong project management skills, ensuring successful execution from concept to completion.
Design & Copy for Zines
Design & Copy for Zines
Designing & Writing - Business Collateral: Brochures, Newsletters, Performance Reports with Financials & Infographics (latter mostly for shareholders, trustees, board members and internal communications)
Designing & Writing - Promotional Assets for Print & Online
Design & Copy & Event Management - Exhibition & Event Materials
Brand Design, creating brand guidelines, creating multimedia brand assets
Creating Social Media Assets & Content
Creating Brand Guidlines for others to use
Design, Content & Copy for community events involving multiple contributors
Project Managing promotional activities for community events involving multiple contributors. Designing the trail route, encouraging new venues & sourcing sponsors & commercial partners.
Creating Advertising for Print
Designing Brand & Brand Assets
Creating Social Media Content & Campaigns
Designing Sub-Brands
Creating Community Projects & Promotional Materials
Designing & Editing Books - Poetry Book
Establishing Commercial Outlets for Book Sales & Promotion - Poetry Book at City Books & WH Smith
Establishing Commercial Outlets for Book - Poetry Book at City Books, Brighton
Creating Events & all promotional materials - Poetry Reading & Book Launch, Martlets Hospice
Designing & Editing Poetry Book - acquiring images & image rights of use
Establishing Speakers for Events & Creating Promotional Materials - Poetry Event
Creating & Editing Poetry Book with multiple contributors
Proof Reading Content from Contributors - Poetry Book
Commissioning Branded Workwear for over 80 care workers
Promotional Photography for Opticians Window Display
Designing Advertising for Brighton City Airport, working to their brand guidelines
Brand & Packaging Design - Retail Products
Designing Assets for Social Media Content
Above are examples of just some of the creative marketing design and content projects Lois has created herself whilst in various roles in heading-up marketing functions and providing creative marketing support to businesses and arts organisations.
She also has worked collaboratively with and through various designers from external agencies - especially for large-scale web projects, re-brands and CRM/data projects. Lois enjoys working with other creative and technical people - and keeps in touch with many of the designers, writers and other creatives she has worked alongside.
Examples of agencies and consultants Lois has commissioned projects from include Coast Communications, Still Waters Run Deep, Optimistic Fox, Vision, HRS Creative, Philosophy Design, Midnight Communications, Birdie, and McKinsey & Company.
Collaborative Project : Martlets Care with Optimistic Fox
